Small collection of original items from the European Mail-Order House, various sizes, to 11 x 8 5/8 inches. Original printed wrappers and folders. Some light toning and browning, one item with some edgewear and light chipping, overall very good. Amsterdam: European Mail-Order House, n.d. (circa 1964-1965).

A collection of three promotional items from the European Mail-Order House, which was set up by Willem De Ridder in 1964 with Dorothy Meijer. George Maciunas had set up the Fluxus Mail Order Warehouse in the United States and coordinated with De Ridder, sending him a crate of material which he photographed and cataloged. The goal was to sell Fluxus multiples, but according to a 2002 interview with De Ridder, "Of course, I didn't sell anything. Not a single thing. Maybe a few things to America...But most of the material stayed at my home, and sometimes I showed it to people, but not much happened. No matter what I did, I couldn't move the material...The art scene in Holland looked at Fluxus as a joke."'

This small grouping of material inculdes:
- An undated, unnumbered price list, possibly the first issued by the European Mail-Order House, quarto, stapled green printed wrappers
- A sales catalogue "How to be Satisfluxdecolanti?", edited by Dorothée Meyer (Dorothy Meijer), 5 pp., with original collages and stamps, including a mounted work by De Ridder (OPEN/CLOSE), in original mailing envelope addressed to Mr. Donald Factor, Max Factor & Co., Hollywood, California (Fondazione Bonotto, FXC0614/4)
- A printed folder containing two address cards for the European Mail-Order House and Fluxshop.

Book ID: 53301

Price: $1,250.00